Hermès, New Bond Street
- Categories Arts & Culture, Commercial
- Clients Hermès
- Completion 2008
- Budget £80,000
- Project Team David Hills
“Silver Forest #36”, was a temporary installation by DSDHA and Rebecca Cocks to transform the Hermès flagship store on New Bond Street, London into forest of silver trees for Christmas. In the 18th Century, this location stood at what was the border of the city and what was originally a forest. To celebrate this, the pavement, store windows and interior were transformed with thirty-six cast silver birch trees - some reaching 8 meters in height.
Eighteen of the shimmering cast silver trees were installed into the pavements of New Bond Street and Bruton Street, the axis of the Hermès boutique. The forest continues into the windows and through-out the ground floor of the store. Passers-by are able to explore the iridescent forest, to touch the wintry surface of the metal and feel the ‘bark’ etched with the patina of the silver birch...in the background the sound of birds and horses’ hooves galloping in the winter snow can be heard.
Structure Engineer: Structure Workshop
- Collaborators Becky Cocks
- Contractor CREEA
- Photography Andrew Meredith